Author Archives: MSAModelling

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  • We are 100% compliance to the CPA & POPI Acts
  • All MSA Employees and Management Skills and Development Training paid by the company. 
  • We are Level 4 BBE 

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Important Assessment Information

What happens after you have done the model application? 

First things First….

The model application was completed and you have or should have received an immediate response “Application Successfully Submitted”. That message is the confirmation that your application was send to us successfully.

You would also have received an email from us with a bit of information.

MSA Model Management & Agency does not review the application. The HOD – New Applications at Modelling South Africa (PTY) Ltd does the selection of the new model applications within 1 – 4 days of the application and sends that to us. They will send you a congratulations Email. You must READ and follow the instructions.

The administrative department at MSA Model Management & Agency (PTY) Ltd receive the information and instructions the next day. We then send you a SMS and call you to confirm your appointment.

You come for your assessment and at the assessment we take you through a 7-process assessment to determine if we would like to offer you a contract or not.


  1. Measurements
  2. Screen Test
  3. Voice Test
  4. Stage Test
  5. Personality Test
  6. Discussion (Planning)
  7. Agreement & Contract Signing


This process can take up to 2 Hours.


There are 4 divisions within MSA to assist Young & Aspiring models with their future as a model.

1 – MSA Management

2 – MSA Agency

3 – MSA Photography

4 – MSA Model & Talent Academy


The services such as Assessments, Testing, Model Books, Portfolios, and other related tools you need in order to do modelling will be done my MSA Management and the Modelling Contract done by MSA Agency.


Good Luck J


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Q & A

Frequent Asked Questions

  • Who can be a model?
    • Anyone who believes they can make it in the modelling world

  • Does MSA only use Female Models?
    • No, we cater for all ages, both male and female

  • How old can a model be?
    • We cater for all ages –  2 years to 45 years of age

  • How tall must a model be?
    • All models older than 13 years need to be 1,5  meters but not taller than 1,89 meters

  • What type of models do you take?
    • We cater for all categories EXCLUDING Nudity!!

  • What is the SIM Program?
    • It is a Scout Internship and Management Program. It is a program MSA offer aspiring entrapeneurs to learn business through Scouting. The best thing is you get paid once qualified.

  • Do you have to live in Johannesburg to APPLY?
    • We cater for models everywhere in South Africa, Africa and the rest of the world.

  • What is your banking details?
    • Modelling South Africa (PTY) Ltd.
      ABSA East Rand Mall
      Account number: 4086365014
      Current account
      B/Code: 632005

    • Modelling South Africa (PTY) Ltd.
      Account number: 62490388602
      Current account
      B/Code: 205609

  • Do you take plus size models?
    • No unfortunately not

  • What happens after the application has been approved?
    • You will receive an SMS and a phone call to inform you of the next step

  • How do I know this isn’t a scam?
    • The company is registered with CIPC (Registrar of Companies). For more information call Head Office on (011) 823-1292
    • The company is also licensed with Modelling South Africa – License No: MSA-2008/001/SA

  • What is your joining fee?
    • We do not have a joining fee. There will always be costs. Once the assessment is concluded and we know who and what we will be working with can those services be discussed with you.

  • Why do I have to pay for the assessment?
    • This is a professional consultation fee and it also secures your booking appointment. It is a 7 step process – Measurements, Voice Test, Video Test, Photo Test, Personality Test and Discussions.

  • Why do I need to come for an assessment?
    • Unfortunately we don’t accept all applicants and we would need to meet you in person to evaluate you. You would also have to pass the assessment criteria
    • Model Assessment Information

  • Is there any other fees after I pay for the assessment?
    • Yes, however this can only be discussed once you successfully pass the assessment
    • We need to establish what will be needed for you to start your modelling career



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Model Talk SA


Every model needs advice at some point in their career. Whether you are a new comer into the modelling world or an established model.
We embrace the models that are hardworking, passionate and dedicated and reflects professionalism. On the contrary we have models that is exactly the opposite. We do not want to deal with models who are lacking interest, not passionate or dedicated about their careers. We are professionals looking for models who can accomplish our vision.

Our own YOUTUBE Channel “Fashion Police SA” – . SUBSCRIBE BY CLICKING IN THE LINK! It will be officially have launched it on the 9th of December 2016.

The show’s vision is to give aspiring models a voice, a platform where they can be discovered. Model related news, shows and information will be discussed and shared with you. The MTSA show will look holistically at the negativity of the industry including the people that is destroying the integrity of the industry and the people who are working so hard to uphold and grow the industry for the sake of the models.


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Model Tips

Modelling Tips – How to SUCCEED as a Model

A model’s best strategy for success is to treat the people who employ them very well. An agent can expose and introduce a model to clients, photographers, and others in a position to employ them, but it is up to the model to favourably impress these individuals. Because of the high fees that models are paid, clients expect a lot. Also, because there are so many models competing for the same assignments, it is not possible to succeed by performing the minimum; a model must be outstanding. Treating their clients well is also the best thing you can do for your agent. When you represent your modelling agent well it enhances his or her modelling agency. The following basic concepts explain a model’s responsibility to his or her clients.

Be Punctual

Arrive at the time designated by your agent or client. In many markets, models are expected to arrive at assignments 15 minutes prior to the booked time. Ask your agent about your arrival time if special circumstances prevail for a given assignment or if you are unsure about the policy in your market.

Be Prepared

Arrive at your booking with all the items you have been told to provide. Always carry a model bag with your modelling essentials such as, your modelling portfolio, make-up, nude coloured undergarments, lint brush, etc. If you have been given instructions for styling your own hair or applying your own make-up, arrive with all preparations made.

Be Healthy

Always appear at modelling jobs in good physical condition. Get plenty of sleep. Late nights will affect your looks. You should always arrive at your modelling jobs well rested and ready to work. Always appear well groomed (manicured nails, eyebrows tweezed, etc.) and maintain your skin and hair in excellent condition. If you come down with an illness that affects your looks or is communicable, inform your agent immediately. Minor discomforts such as headaches are usually not valid reasons for cancelling obligations.

Have a Good Attitude

Be pleasant and happy. Acquire a positive outlook – don’t complain. Be enthusiastic and eager to work. Be considerate of everyone. Make an effort to enjoy working with the photographer or for the client. Be tolerant of less than ideal circumstances such as inadequate dressing rooms, too hot or too cold weather, clothes that don’t fit, and temperamental co-workers. There are no excuses for putting forth less than your best effort. Be patient.

Be Efficient

Work quickly, but not hastily. Accomplish the client’s objectives without a lot of fuss or difficulty.


Think about how to show the item you are modelling effectively. Think about the client’s objectives and his or her reasons for employing you. Closely follow all instructions you have been given by the photographer. Think about ways to employ the modelling tips you’ve learned. Don’t let your mind wander.

Be Responsible

Take great care with the items you are modelling. Make certain you never damage an item. If you do, offer and be prepared to repair or replace it. Be careful around studio equipment, props, etc. Know what your responsibilities are and don’t blame others for your shortcomings. Observe the job responsibilities of others involved – don’t make it difficult for them to fulfil their obligations.

Be Determined

Go out of your way to provide the items the client requests. Go out of your way to do what the clients want you to do. Make several attempts until you succeed. Don’t try once or twice and give up. Don’t make half-hearted attempts. Make every effort to accomplish the desired results.

Be Professional

Maintain the image that is portrayed in your modelling pictures. Don’t change your hair, gain weight, get a tan, or alter your look in other ways that differ for your photos. Always try to make things easier, not more difficult for your clients.

Be Creative

A good model is inventive. He or she can think of lots of ways to enhance what they are modelling. Their presentation is always fresh and unique. Being full of ideas for moving, posing, expressing, and acting will assure your success.

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Model Advice

Types of modelling agencies

There are almost as many kinds of agencies as there are models who want to be signed up by them. Many people tend to think of modelling in terms of high fashion (glossy magazines, cosmetic campaigns), but if you look at the world around you (eg: billboards, television adverts, promotional events) it becomes immediately clear that this is not necessarily the case.

Agencies do not just cater for the editorial / high fashion market. There are many different genres of modelling . It is important to locate yourself, both your strengths and weaknesses, within the appropriate genre. This will not only save a lot of heartache and rejection, but also time and money in the long run as you then target yourself towards the right agency.

Fashion / Editorial modelling

Tyra Banks has created a television empire around the concept that young girls want to be fashion models . If you watch just one episode of her show, you will realise that making it as a fashion / editorial model is probably the toughest hurdle in the entire modelling industry.

To make it as a successful fashion or editorial model, the stipulations from agencies are very strict: height is usually a non-negotiable (you must be at least 1.73m); hair and skin in excellent condition; the body must be very slim but not too athletic (muscles do not work well with high fashion clothes) and most importantly, you must possess what is called an ‘editorial look’. Your face must be memorable and ‘of the moment’. Depending on what the fashion industry is up to at that moment, it could range from classic, feminine beauty to quirky, off-beat charm. It also means that pretty is not necessarily a guarantee of success. Again, if you watch Tyra, you will know that the cheerleader-type usually fails to make it past the first photo shoot; conventional good looks do not always translate well in the world of high fashion and pretty does not always equal ‘model’. Fashion and editorial modelling are notoriously hard areas of the market to break into. Applying to an agency that deals with this type of model will be a long and arduous process. You will be competing in an already-crowded market, and to get signed up with one of these agencies is a tremendous achievement.

If you apply to this type of agency, be prepared for knock-backs. Agencies have to be very careful who they select to put on their books, as editorial is so specific. This is the sharp end of the business, and your career in high fashion will be a short one, as youth is at a premium: prepare to find yourself over-the-hill at 26. But, if you do make it, you can find yourself working with the best photographers, stylists and editors in the business.

Catwalk / Runway modelling

This is pretty much a run-on from the previous category: if you are a top fashion model, you will be expected to do both, and do them well. However, there are many models that make a reasonable living from just doing runway shows. The bonus of this type of work is that you get to travel, but be prepared for the fact that doing runway modelling exclusively will not make you rich. Again, your career in runway is dependent on your face (and body) fitting the requirements of designers, which varies from season to season.

Catalogue / Commercial modelling

If you have similar features and build to your high-fashion counterpart, but keep getting told that you are more suited to commercial modelling, do not despair. Successful catalogue and commercial models have on average a much higher earning potential. Subsequently, there are far more modelling agencies out there that cater for this juicy slice of the market. Along with working for catalogues (paper-based and online), commercial agency work spills over into magazine and television work for every-day products. You will need to be in peak physical shape: good hair, skin, teeth and nails are essential. Where commercial differs from fashion work is that agencies will go for models that have a more accessible look. They will be looking for models with even, clear features. Even in this arena, commercial modelling is still about using that model as a blank canvas. Being a commercial model means you have to be extremely flexible in terms of your look. Having the type of face that lends itself to any product has the potential to make a very successful career.

Promotional modelling

This is modelling for those people who wouldn’t ordinarily make it through the door of any other agency. This type of work is typically geared at promoting new products, and being 173cm is not especially an advantage. This type of agency will be looking for young people who are keen to bolster their income. In fact, your personality and interpersonal skills will count for more here than anything else. If you often get told you could be a model (if it weren’t for your height / weight / lazy eye), this could be the avenue for you. As well as making a little extra income, it will build your confidence, and give you valuable insight in how to polish your skills in talking to and persuading people, something that is always in big demand in the employment market.


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MSA Agency Advise

Modelling Agency vs Model Management

Model Managers and Model Agents what’s the difference?

The Model business can be a confusing profession for those just starting out.

There are so many unwritten rules, not to mention the scams that ruin the dreams of many potential models. However, going into a modeling career armed with knowledge will help minimize the confusion and maximize the success.

Many beginning models mistakenly think that “model agent” and “model manager”/“mother agent” are two names for the same job. Actually, they are very different, but in a similar way. The best way to explain the differences is to tackle the job responsibilities separately, giving models a good idea of those differences.

When models are “scouted”/ found or walk into a local agency the models professional abilities are analyzed, from physical characteristics such as age height, body structure facial features and personality. Once convinced the model has the potential to work in the model industry a general plan will be laid out and a contract of representation will be offered to the model.

If the model is a minor the contract will be shared with the model and her parents or legal guardians. This agreement will be headed as “management agreement” or “mother agency agreement” or “personal management agreement” or “finding agent agreement”

These contracts give model managers the right to represent the model and introduce the model to model business partners such as model agents, clients, photographers, designers and editors.

Once signed that management company becomes your “manager” aka “mother manager”/ formally aka “mother agent”.

A model manager’s focus is more about managing a model’s career than with arranging auditions. Model managers keep in close touch with model agents to ensure a shared vision for the model, but a manager stays mostly on the management end of the model’s career. Sometimes a model manager may set up an audition for a model, but that is not their focus. A model manager will not guarantee auditions for a model. Securing auditions are a model agent’s job.

So what are the differences between model managers and model agents?

A model manager job includes finding the model “scouting” , introduction and guidance of the model of the model business, development of the model including the initial models portfolio or digital photos to be introduced to partner model agents and clients, public relations companies, and helps to make a career plan and keep the model on a path toward success.

Managers juggle the model business professional demands, placements with the right partner retail agencies and model agents, travel documents, visas, contracts and appearances that come with a prominent career.

Managers are not regulated nor are they required to have a license. Under the law, managers may not in some countries or states procure employment for models /artists or negotiate without a licensed agent, and any person who renders Agent services without a license may have their contract invalidated and be forced to relinquish any commissions paid

A model agent works for a retail model agency where they use their contacts to arrange auditions for the models represented by the agency.

Models need a model agent to supply job opportunities. A model agent is able to provide a model with auditions they would not otherwise know about. Without the appropriate modeling auditions a model’s career will go nowhere.

When securing a model agency/agent, with the help of the model manager , models should seek model agencies franchised with Modelling South Africa (PTY) Ltd. member of (IMMSA, CNI and Unashamedly Ethical. This means the agency and its agents have signed a contract agreeing to accept ethical and professional business practices.

The differences between a model agent and a model manager vary, but their responsibilities are geared toward the same goal… advancing a model’s career and getting the models more modeling jobs so the model makes more money. The bottom line is that when a model succeeds and gets paid, everybody gets paid. Both model agents and model managers will work hard to make that happen.

If you like to start your career just click on the link “Model Application” to complete the online Model Application Form. It is a free process and if we feel you have what it takes we will contact you soon.

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Modelling Portfolios

Do you know the difference between A STUDIO-MAKE-OVER photo and a PORTFOLIO photo?

You don’t have to be a photographer to spot the difference between makeover pictures and portfolio pictures. After a first look they might look the same but we are going to give you some tips on how to differentiate them and also explain why is so important to have portfolio images if you are going for a modelling career.

Makeover studios are great for obtaining photo frames and to display them as your personal photo album but they are not considered portfolio material by the agencies. If you have ever been to a makeover shoot you will remember that although you had someone to do your make up and even your hair, you probably did not have any help in styling your clothes.

Now think of a mainstream magazine fashion editorial. The photos aren’t only great in technique (light, make up, hair, styling) but they also tell a story to the reader. That’s what the industry calls an editorial shoot; the kind of things that agencies want to see in a model portfolio. Agencies like to have the clear idea of how a certain individual will look in an editorial shoot and professional portfolio pictures depict this. It is also important to remember that your images will need to be retouched, and well presented, usually in size 8 by 12 (inches) in a portfolio book.

To resume, portfolio images should be digitally extremely good in technique (the light is the most important aspect), which implies that the photographer should be a professional in the industry, they should be re-touched and tell a story that is created by the make-up artist and the stylist and they are the only ones accepted by the model agencies.

Here are some examples of ‘studio-makeover shots’ we have made for you. After a more careful look you can see that this is not portfolio material, observe the quality of the light, the clothes used by the model, the make-up, the picture composition (is there any?). Also, take a look at the model’s face. Does it look like she was being directed in the photo shoot? Do these pictures resemble in any sense a fashion editorial that you would see in a magazine? We don’t need to tell you that the answers to this question is no

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Modelling Scams

Modelling scams and how to protect yourself.

The modelling world can be a bewildering and confusing place. There seem to be plenty of opportunities out there, but who can be trusted, and who just wants your money?

The crucial thing to remember is that no reputable modelling agency will charge any money to sign you or to attend castings. Any agency that asks for money upfront is not your friend: back away and keep looking. This is why we always inform our new applicants that MSA Model Management Services do not ask a joining fee to apply. The only cost a new member will pay us for the Assessment & Model Makeover and Shoot.

Scam by makeover studio

Makeover studio scams are where photo studios claim to help aspiring models to build up portfolios, unfortunately these studios do NOT work within the modelling industry and therefore they cannot offer any real training for aspiring models. They are very good at the hard sell and will tell you everything you want to hear in order to make the sale. Also, their photographers/makeup artists are generally students/not professional photographers and their work is unprofessional, un-retouched, NOT industry standard and will not be accepted by REPUTABLE modelling agencies.

Another way these companies work is to have a fake “modelling agency/modelling service” send them to the studio to build a portfolio. See “Scam by non-reputable agency” section.

Modelling services Scam

There are numerous ways in which so-called modelling services go about their scams, one is where aspiring models pay to have their profiles hosted, generally these companies do not have any contacts and aspiring models will not be contacted by any agencies/casting directors.

Another is where they are working with a makeover studio and will send aspiring models to build up their portfolios only for them to be charged large amounts of money. See “Scam by makeover studio” section or “scam by non-reputable agency” section.

Another modelling service scam is where companies pose as a “modelling school” and aspiring models can pay for “training days” where they learn how to walk, pose, given a test shoot and are given “advice” on what they are suitable for. Unfortunately, these companies have nothing to do with the modelling industry and are given no real training or advice. They may also be sold photographs from the studio. Note that beauty pageants are also not modelling

One very familiar scam that has surfaced in South Africa is companies pretending to be TV channels / programs and modelling affiliated companies. They like to come forward as Producers, Photographers and Modelling Agents. The advertise competitions that have no direct relation or input in the professional modelling industry.

Modelling Competition Scam

This scam works by creating a “Modelling Competition” for aspiring models to apply to, the “winners” (everyone is a winner) are invited to their makeover studio for a “free photo-shoot” where they are told they performed brilliantly and then charged very large amounts of money to take the photographs home.

Scam by non-reputable agency

Non-Reputable agency scams are where a “Modelling Agency” charges aspiring model registration fees to join the agency, under the premise that they will be putting them forward for modelling jobs. Unfortunately, a lot of these companies generally don’t actually have any clients, so they won’t be getting any work for those who pay to join them. (Please note that some small, legitimate agencies DO have a small admin fee, this is where a third-party company manages their website and so the agency is charged a fee to add new models. If you are unsure if an agency is reputable please call Modelling South Africa PTY (Ltd) on 011 391-8165 and speak to an advisor who will be able to advise you accordingly)

Another scam they have is working with a Makeover Studio, and send aspiring models for a photo shoot to build their portfolio, only for the model to then be charged very large amounts of money for the photographs. Unfortunately, they are very good at the hard sell, and generally their work is not retouched, not industry standard and will not be accepted by REPUTABLE modelling agencies. See “Scam by makeover studio” section.

The key to avoiding modelling scams is that if they promise you the earth, their ability to deliver on that promise is set at zero. The top agencies are experts in what the medical profession refers to as ‘managing expectations’. If you manage to bag yourself a meeting with one of these agents, they will be extremely guarded in what they can offer you. Because, as you probably have figured out for yourself, there are no promises in the modelling industry: there is no guarantee of success, even if you have that one-in-a-million face. The fashion world is notoriously fickle – what is right one week may be out of vogue the next.

When undertaking research, the internet can prove to be your best friend. However, type ‘modelling ’ into any search engine and you will come up against some of the greatest pitfalls too. If you receive or see any of the following, avoid like the plague:

• Online invites (via Facebook or any chatroom);

The big thing with social media today is not that it is illegal to scout or approach a potential model. The issue is how they do it, what they expect and ask from yo and if there is true reference to them.

These scams are run by individuals who have little or no connection with the legitimate modelling industry. Just keep in mind that as a general rule, the more they promise, the less you’ll receive.

There is currently a booming industry catering to the aspirations of would-be models, and it is something you need to be aware of. You will almost certainly have seen the leaflets stuffed in among the pages of a magazine – a studio will offer you a professional makeover followed by a professional photo-shoot with a professional photographer, all for a moderate fee.

At best, these studios can provide a day of harmless fun, dressing up and a few snaps. At worst, they can be predatory companies preying on the hopes and ambitions of would-be models. If any of these studios offer you ‘professional’ advice (there’s that word again!) in return for you are purchasing a set of photographs, turn them down flat. These firms, whatever they may say, have no clue with the real modelling world.

These makeover studios are in the business of making money, not discovering talent. If you take the plunge and get a set of photographs from the makeover shoot, they will be of no use whatsoever in terms of building a modelling portfolio. If you’re not convinced, refer to Modelling South Africa PTY (Ltd) advice on makeover and portfolio photographs. The difference between a makeover shoot and a fashion portfolio is night and day.

However, in avoiding cons, it is important to know that there are costs that you will be expected to meet:

• Travel expenses to and from castings and shoots, as well as visiting agencies

• Grooming (hair, make-up, skincare, fitness)

• Z-cards (these are a model’s ‘business card’ which you would be expected to take with you on any casting to leave with a client). Some agencies will pay the design and printing costs themselves, but others may charge you a fee.

When starting out a career in modelling, it is important to factor in these expenses. Grooming alone is a continuing expense and, at times, expensive. As a prospective model, you would be expected to take care of yourself as a matter of course. If you end up signing with an agent who thinks that your look needs a radical overhaul, then the agency will foot the bill for any major work (eg: dental procedures) and recoup the costs once you start wowing those clients.

That is the important thing to keep in mind throughout this experience: modelling agencies do not charge upfront, but claw back any outgoings once you start booking jobs. They take a percentage of your total fee, and that is how modelling agencies make their money. When you do well, they do well.

There are other pitfalls waiting out there too –during your internet research, you haven’t failed to notice adverts for modelling scales. Again, they promise much in return for a tidy fee. These businesses, while perfectly legal, offer poor value in terms of relevant experience and knowledge. If you do decide to enroll, be prepared to graduate with a very bad runway walk, and precious little else. For a much smaller investment, you can develop your poise by undertaking Pilates and yoga classes at your local health club. Pilates is particularly good for improving posture (a model must!) and yoga improves flexibility and muscle tone.

Taking up dance classes is also a good way of extending your repertoire in terms of movement – fashion modelling in particular value models that can move dynamically. It also has the added bonus of keeping you fit and being tremendous fun! So in essence, modelling schools aren’t really a necessary pathway to success. Think about the models you admire and google their biographies online: how many of them went to a modelling school ? You’ll be hard pushed to find one.

Finally, and more seriously, if you get to the point where contracts are involved, be wary and read all legal documents before signing anything. Check credits, check client lists, testimonials – check everything. Don’t be afraid to get legal advice before signing anything – any legitimate agent will not be offended by this.

Most importantly, trust your instincts and repeat after me: if it sounds too good to be true, it probably is.

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Social Media

Do Model Agents Scout on Facebook, Twitter or Instagram?

Every day we receive emails and phone calls from models wondering if the person who contacted them on Facebook, Twitter, Instagram, Pinterest or through other social media sites is a legitimate modeling agent or scout.
The person who contacted the model may say they are from a top model agency such as Ford Models, Elite Models, IMG Models, Wilhelmina, the latest Fashion TV and even MSA Model Management & Agency. They use the companies and ask the model to send photos.

How can a model discern between what’s fake and what’s real?

Here are some tips to help you protect yourself and know how to separate the real agents from the fakes.

1. Real Agents & Scouts NEVER Scout Through Social Media

Ok, maybe “never” is too strong a word, but the chances that a real agent or scout has randomly found you and then taken the time to contact you through social media is possible but you need to know who they are and make sure if the company is real, the person work for a real company or at least affiliated and registered by the company!!!

Real agents and scouts are much too busy managing their existing models and scouting on established modeling websites where they know that the models they find are serious about a modeling career, that they rarely, if ever, have time to search millions of photos on Facebook, Twitter, Instagram or other social media sites looking for potential models. We on the other hand has over 25 scouts all over the world and did give us scout permission as long as it is done with integrity and that they do not abuse the Facebook right of use.. If the scout is not on our website they not legit. All they allowed to do is refer you to the online application period!!

But, let’s say you’ve been contacted – what should you do?

2. The Email Address Should Match The Company

When a real agent or scout contacts you by email their email address should match the company exactly. For example, when we contact a model it will only be from email addresses in the form of: “prefix” If the email does not end with “” then it is not from our company. Real agents almost NEVER use email addresses from Yahoo, Hotmail, Google or AOL accounts. If the person is using an email address that ends with,,, etc. and not the company’s actual domain name, then you should be very suspicious.

3. Contact the Agency or Modelling South Africa (PTY) Ltd Directly

One of the tricks the fakers will use is to give you the real contact information for the companies they claim to represent. They are hoping that when you see that information in their email or post that you will take their word for it and won’t check them out. ALWAYS contact the company directly to verify that the person who contacted you actually works for the company, then go a step further and ask to speak to that person directly.

If a real agent did contact you they will be happy to hear from you and will have no problem answering your questions. Remember to use the phone number or email address listed on the real company’s website or in the phone book. Do not use the contact information the potential faker sent you.

Don’t be afraid to verify the identity of the person who has contacted you. Real agents and scouts don’t mind if you check them out, and will actually respect you more if you do.

4. NEVER Send Underwear or Nude Shots

When a new model is contacted by a potential agent or scout they are often so excited that all common sense goes out the window. Don’t let your excitement get the better of you.

Fakers often start out by asking you to send regular modeling shots, then they will ask for shots of you in your bikini or underwear. Once they know you are willing to do that, the next thing you know they are asking you for nude shots or to pose naked on a webcam. OMG! Don’t ever do this!

While it is not uncommon for real agents to ask for shots of you in a swimsuit, REAL AGENTS WILL NEVER ASK YOU TO SEND UNDERWEAR OR NUDE PHOTOS OR TO POSE NAKED ON A WEBCAM.

If someone contacts you through Facebook or other social media sites and asks you to send underwear or nude photos, or pose naked on a webcam they are not legitimate agents / Scouts.

5. NEVER Meet an Agent Alone or Outside Their Office

If an agent or scout wants to meet you in person make sure that a) you take someone with you and b) meet them at their known office address or in a public place. We prefer the first meeting to be in a public place and again if you not sure contact US FIRST!!

Having said that, it is not unusual for international model scouts to meet new models in a hotel lobby or hotel room. But, NEVER go to a hotel room to meet an agent without your mother agent or without your mother agent’s approval.

6. Only Work With Reputable Scouting Companies

Finding a reputable modeling company to work with can be a daunting task for a new model. Sending photos directly to modeling agencies can be very confusing and time-consuming and models often find that their choices are limited to taking expensive and unnecessary photos or modeling classes. Working with an experienced and established scouting company like MSA Model Management & Agency (PTY) Ltd. is a great way for new models to get their start.

At MSA Model Management & Agency (PTY) Ltd our agents have over 7 years experience and have scouted 100’s of new models to the very best modeling agencies worldwide. The safety of our models is extremely important to us and we take great steps to insure our models are only being seen and represented by the most important and legitimate modeling agencies.

7. DO NOT always believe what you read, see or hear from people, media and random friends

It is always good to do research and see what people say about companies or people, it does not mean that it is true and our advice is to always get physical facts preferably in writing. We have seen how the media can twist and manipulate situations and make a story from it. We have witnessed many models telling lies to benefit them. We have also seen and actually have written proof how some photographers got people to set people up… It is so important that you make sure you do not get stripped of an opportunity just because you fear what people have to say.


If you ever get a person, social media pages or random people telling you stories and it looks to believable make sure you dig deeper and get both sides of the story. We believe that the authorities in our country are well equipped to take justice when its due and you must always put your trust in them.

Thank you

Modelling South Africa (PTY) Ltd.

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MSA Model Management & Agency (PTY) Ltd assure all our clients that we comply to the CPA Act and POPI Act.